CONSUMERS

i.          Explanation About Consumer:

Consumer means a person or a group of people who get goods and services from the market for personal use. Basically, consumer and the concept consumerism in the context of the micro that is from ourself. We individually is a consumer no matter what are our position in society. A big part of what we use is from the efforts of others either in the form of goods or services. No doubt that we are the consumers even though we produce goods or services itself or we pay to enjoy.

As consumer, who had to pay with amount of money or with specific rate and we expect that the benefits that we get from the transaction is the maximum benefit. We also think that as consumer, need to be treat like a king because the consumer is entitled to determine whether to buy a product or service or not. Other than that, consumers have their own rights such as right to get safety, right to get information, right to choose, right of expression, the right to compensation and other.